A-Game Business – The A-Game Sales Advantage Book Awareness Campaign

This is a Paid Campaign: Nano Influencers will be paid up to R2,500 while Micro Influencers will be paid up to R5,800.

1. Campaign Overview

A-Game Business is launching a creator-driven campaign to build awareness and drive sales of the book The A-Game Sales Advantage. The aim is to inspire professionals, entrepreneurs, and salespeople to strengthen their sales abilities through practical, proven strategies shared in the book.Creators will help bring this mission to life by sharing their personal learning journey—starting the book, reflecting midway, and giving honest reviews and recommendations.

2. Creator Profile (Who We’re Looking For)

We are partnering with creators who:

• Review books or share learning journeys
• Discuss topics such as sales, business development, entrepreneurship, or personal growth
• Have an engaged, professional, or aspirational audience
• Create authentic, thoughtful content and enjoy sharing insights
  
  

Platforms Needed

• 1 LinkedIn Micro-Influencer (10–20k audience)
• 2 Facebook Nano-Influencers (~5k audience each)

3. Deliverables

LinkedIn Creator (Micro-Influencer – R5 800)

Three LinkedIn posts

1. Post 1: Starting the Journey (Week 1)
   • Introduce the book and why you’ve decided to read it
   • Reflect on your ambitions to grow your sales skills
   • Share the book cover + where the book can be purchased
     
     
2. Post 2: Midway Check-In (Week 3)
   • Share 1–2 insights or lessons learned so far
   • Reflect on how you’ve applied these concepts in your own work or thinking
     
     
3. Post 3: Final Review (Week 5)
   • Give your honest review and key takeaways
   • Recommend the book to audiences who may benefit
   • Remind them where to purchase the book

Facebook Creators (2 Nano-Influencers – R2 500 each)

Two video content pieces per creator

1. Video 1: Getting Started (Week 1)
   • Introduce the book
   • Briefly explain why you’re excited to read it
   • Mention where the book can be purchased
   • Encourage your audience to follow your journey
     
     
2. Video 2: Final Review (Week 5)
   • Honest review after reading the book
   • Discuss top lessons or practical takeaways
   • Encourage your audience to get a copy
   • Tell them where it’s available

4. Key Messages

You may adapt these to your voice, but the content should reinforce:

• The A-Game Sales Advantage is a practical guide for anyone who wants to improve their sales performance.
• It’s ideal for entrepreneurs, business owners, and sales professionals who want to sharpen their abilities.
• The book offers actionable steps, real-life examples, and mindset shifts that can be applied immediately.
• Your personal journey and authentic learning insights are central to the campaign.
  
  

5. Call-To-Actions

Include at least one of these in every post or video (natural to your format):

• “Get your copy of The A-Game Sales Advantage at: [insert link]”
• “Follow my journey as I learn from this book.”
• “Tag someone who wants to level up their sales skills.”

6. Hashtag Suggestions

• #AGameSalesAdvantage
• #SalesMastery
• #BusinessBooks
• #SalesTraining
• #LearnWithMe
• #ProfessionalGrowth

7. Timeline & Milestones

MilestoneTimingInfluencer onboarding & book deliveryWeek 0–2Content Round 1: “Starting the Journey”Week 2–3Midway LinkedIn Post (LinkedIn creator only)Week 4Content Round 2: Final ReviewsWeek 5–6Campaign performance reportingOngoing + Week 6 Final

8. Success Indicators

• Audience engagement (likes, comments, shares)
• Reach and impression growth
• Conversations about sales improvement
• Click-throughs to purchase links
• Uplift in book sales during campaign period