We’re excited to partner with 10 nano influencers to build buzz and drive engagement on Instagram for “A Night with Zonke”, taking place on August 30th. This is not just a concert — it’s a powerful celebration of one of South Africa’s most iconic voices and her deeply devoted fanbase. We are tapping into Instagram and Twitter (X) to create a 3-month digital journey that honors  Zonke’s legacy and connects with her fans across generations.

Follower Requirements: At least 1,000 followers.

Extra Perks:

• We have 1 VIP Ticket to give to the top performing influencer during the campaign.


• We have at least 3 additional General Tickets to give away to 3 lucky influencers during the campaign.

👥 Campaign Target Audience:

The Zonke audience is loyal, highly engaged, and emotionally invested in her music. They are in key life stages, with influence and disposable income.

Age Groups: 21 to 44

📱 Platforms

• Instagram (Reels, Stories, Carousels, Grid)


• Optional: Twitter (X) (Posts, Threads, Polls, Spaces)

🟣 Phase 1: June – Tease & Build Awareness

Goal: Create buzz, introduce “A Night with Zonke”, and spark anticipation.

Content Requirements:

• 1 x Instagram Story: Share a Zonke memory, favourite song, or a quote from her lyrics.


• 1 x Tweet: Reflect on what Zonke means to you.


• Use Hashtag: #ANightWithZonke

🔵 Phase 2: July – Hype & Engagement

Goal: Drive engagement, increase visibility, and encourage community participation.

Content Requirements:

• 1 x Reel or Carousel: "Get Ready With Me" or "Zonke Mood-board"


• 1 x Story: "Which Zonke song are you hoping to hear live?"


• 1 x Tweet Thread: Your Zonke journey — how her music impacted you.


• Include CTA: “Get your ticket” or “You don’t want to miss this night”

Hashtags:
#ANightWithZonke #ZonkeLive #ZonkeExperience

🔴 Phase 3: August – Final Countdown & Event

Goal: Drive final ticket sales, generate FOMO, and cover the event.

Content Requirements:

• 1 x Instagram Post or Reel: “What I’m wearing to Zonke’s night” or “What I expect”


• 1 x Twitter Post: Countdown excitement + reminder


• Event Day:
  
  
  
  • Instagram Story coverage (behind-the-scenes, arrival, atmosphere)
  
  
  • 1 x Tweet or Thread: Live reactions, performances, vibe
  
  
  
  

📩 Deliverables Summary Per Influencer

• Mandatory Requirements:
  
  
  
  • 3 x Instagram Stories (Including an on-the-day story post)
  
  
  • 2 x Instagram Feed Posts/Reels
  
  
  • Include CTA: “Get your ticket” or “You don’t want to miss this night”
  
  
  
  


• Optional Requirements:
  
  
  
  • 3 Tweets (Posts on X)
  
  
  • Live reactions Twitter Thread (on the day of the event)
  
  
  
  

💬 Questions?

WhatsApp Malebo: +27 65 841 8726
Or email: malebo@simpleinfluence.co.za
Want the long version of the brief? Just ask.
Otherwise, let’s rock! 🎶💃 #ANightWithZonke