FinMaster Board Game — Mom & Dad Creators Campaign
- Posted 7 days ago
- Remote
Job description
Budget: up to R5,800 for Micro Influencers and up to R3000 for Nano Influencers.
Campaign: Fintr.io x Simple Influence — FinMaster Family Board Game
Duration: 30 days (November–December 2025)
Influencer Mix: 2 × Micro (10k–100k) + 2 × Nano (1k–10k) — all parenting creators (moms , dads and other)
Tags & Hashtags (required): @play_finmaster @fintr.io — #FinMaster #PlayFinMaster #FinancialEducation + any supplied campaign tags
Deliverables per Creator: 1 Core Reel/TikTok + 4 supplied stories + 2 recorded stories + 1 product review (see details)
1) Why FinMaster? (Hype — say this with confidence)
- Play your way to wealth. FinMaster makes investing and money concepts fun — it turns game night into a wealth-building adventure families love. (fintr.io)
- 2025 Edition — available now. This is a fresh, current release with pre-orders selling — a great moment to drive urgency and FOMO. (fintr.io)
- Designed for families: FinMaster is built so “whether you’re 12 or 112,” everyone can learn by playing — perfect for parenting creators who want educational and entertaining content. (fintr.io)
2) Campaign Goal
Show real family moments of learning + fun with Fin Master that drive awareness and purchases.
3) Deliverables — exactly what we need
Per creator (4 creators total):
- 1 × Core Reel/TikTok (Week 2): Family playing FinMaster — highlight laughs, a “teachable” moment, or a surprising win. 30–60s recommended.
- 4 × Stories (Supplied Content — Weeks 1–4): Use the assets we provide (one story per week). Each story should link or CTA to buy.
- 2 × Stories (Recorded by you — any time): Unboxing, setup, kid/partner reactions, or a quick tip learned.
- 1 × Product Review (Before Week 3): Use your R700 allowance to buy the game, then post a review on the store and include a screenshot/link in submissions.
Notes: All content must tag both @play_finmaster and @fintr.io and include the required hashtags.
4) Creative direction — keep it authentic
- Tone: warm, playful, natural — like you’re showing friends your family’s favourite game.
- Visuals: living-room or kitchen table, natural light, show the FinMaster box in one scene. Capture kids’/partner’s reactions.
- Messaging prompt: “We turned game night into a finance lesson — and we couldn’t stop laughing.”
- Avoid: giving financial advice, using “get rich” language, or altering the logo/package.
5) Story & Reel structure ideas (fast optional templates)
Reel idea — 30–45s
- 3–5s: Quick hook — “My 8-year-old just beat me at this finance game 😳”
- 20–30s: Gameplay highlights — rule moments, reactions, family banter.
- 5–10s: CTA — point to link, show box, “Get FinMaster” + tag handles/hashtag.
Stories (supplied + recorded)
- Supplied: use the provided asset, add a quick caption + link sticker.
- Recorded: unbox → first reaction → quick clip of gameplay → “review” slide with star rating.
6) Example captions (pick & tweak)
- “Game night got educational — and hilarious. Meet #FinMaster — the board game that actually teaches kids about money while we play. @play_finmaster @fintr.io #FinMaster #PlayFinMaster #FinancialEducation”
- “My 7-year-old just made the smartest trade of the night 🤯 Fin Master is our new family fave. Link in stories. @play_finmaster”
- “Not your average board game — this one’s secretly teaching my kids about money. Loved it. #ad @play_finmaster by @fintr.io”
7) Ad disclosure (must include)
- Reels/TikToks: Use either “Paid partnership with @play_finmaster by @fintr.io” in the reel caption or start the caption with #Ad / #PaidPartnership.
- Stories: Include #Ad or #Sponsored visibly on-screen.
(We’ll check for compliance before final sign-off.)
8) KPIs we’ll measure (what you’ll need to return)
- Content live & correct (100% of deliverables)
- Reach & Impressions (screenshots)
- Engagements: likes, comments, saves, shares
- Story link clicks (if available)
- Review posted + proof of purchase
10) Submission & payments (practical)
- How to submit: Use the Simple Influence Campaign Activity form (link + WhatsApp group provided at onboarding). Upload: post links, screenshots of analytics, proof of purchase, and review link.
- Payment: As per your contract. The R700 game allowance is included in your fee; keep your proof of purchase as part of your submission.
11) Timeline (quick)
- Onboarding & asset pack: Immediately after campaign start
- Purchase + unboxing stories: Week 1
- Main Reel/TikTok: Week 2
- Review + supplied stories: Weeks 2–4
- Final submissions: Within 7 days after your last post
12) Manager & support
- Campaign Manager: Joseph (joseph@simpleinfluence.co.za)
- WhatsApp for creators: link shared at onboarding (use for quick checks)
- SI and the FinMaster team will review drafts quickly and provide approvals within 48 hours.
Quick legal / brand reminders
- Do not provide financial advice or make returns/earning claims.
- Keep packaging and branding intact.
- Include ad disclosure.
- Tag @play_finmaster and @fintr.io.
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